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DEMO1 - Hook & Ladder Theme

Available in 1-2 weeks (billing begins when your store is live)


Your E-Commerce Web Store - 30 day free trial (billing does not begin until your store goes live)

Sell Firefighting Equipment online in 1-2 weeks.

Start selling online from your Private Label Firefighting Equipment Web Store using the Firepenny Catalog.

Your site will come with your logo and graphics along with thousands of preloaded fire equipment products that you can immediately offer to your customers.

Creation and product maintenance/update of your e-commerce store
Clean, fresh design to properly show off your website to your customers
Webpage dedicated to your business
Private label branding will only show your information
Firepenny will manage/fulfill orders, ship to your customers and bill for the products sold
Choose your profit margin
Another sales tool to drive customers to your business

Must sell within the Fire Industry
Valid Reseller Certificate
Updates (such as Logo & About Us) will need to be sent to Firepenny so we can update your site

Domain Name:
Please let me know if you already have a Domain name (such as: or if you need help is selecting a Domain Name.

Google Shopping:
Google Shopping Connects to Shoppers Everywhere. Today’s Shopping channels are more sophisticated than ever before. New discovery-based mobile ad formats and segmentation strategies enable you to close the gap between consideration and purchase, opening the entire shopping funnel for awareness and revenue plays.

A team of Google Shopping experts uses a granular campaign structure and cross-channel insights to engage each segment and drive overall revenue for your shopping business.

Stand Out by appearing on top of search results
Meet shoppers with highly targeted and clear product offering
Grab Attention
Better Quality Leads
Higher Conversion Rates
Broader Reach

Live Chat:
There are customers waiting on your website that you can offer help through a quick chat. Faster than email and more efficient than phone...don’t make your customers wait.

Increase sales
Quickly answer customer questions
Boost your online credibility
Build better customer relationships

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.


We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

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