Firepenny Bravest Rewards: How Firefighters Earn Points & Save on Gear
Firepenny Bravest Rewards is a free firefighter loyalty program that lets firefighters and departments earn points on everyday gear purchases and redeem them for real coupons.
This walkthrough video shows exactly how Bravest Rewards works — how to sign up, earn points automatically, redeem rewards, and stack savings across orders, quotes, and the Firepenny App.
Bravest Rewards Program Walkthrough (Watch the Full Video)
Read the full Bravest Rewards walkthrough transcript
What this walkthrough covers
This video explains how Firepenny’s Bravest Rewards loyalty program works, including how firefighters earn points, redeem rewards, and stretch department and volunteer budgets on gear they already buy.
Sara Gerdes: Hi guys, this is Sara Gerdes. I'm the head of marketing for Firepenny Firefighter Equipment. Today I'm going to walk you through our brand new loyalty system, Bravest Rewards. We chose that name because our tagline is “equipping the bravest with the best,” and we love supporting firefighters.
Sara Gerdes: I’ll start on the Firepenny homepage and show you how to log in. The Bravest Rewards login is right at the top of the site. If you’re looking to stretch your budget, earn perks, and save on the gear you already buy, this program is for you.
Sara Gerdes: Before you start, you’ll want to sign in or create a free account. Points are tracked automatically, but signing in lets you view and redeem them. You also earn extra perks just for creating an account.
Sara Gerdes: I recommend using one login per station or organization so all points stay in one place. The more points you earn, the better your discounts over time.
Sara Gerdes: Once logged in, this is your Bravest Rewards dashboard. Think of it as your personal command center for points, perks, and savings. You’ll see your points balance, available rewards, progress toward future tiers, and ways to earn more.
Sara Gerdes: You earn one point for every dollar spent on everyday orders. During special promotions, you may earn bonus multipliers like double or triple points. You can also earn points for actions like signing up, placing your first order, adding anniversary details, and following Firepenny on social.
Sara Gerdes: When you’re ready to redeem points, it works just like a coupon. Choose a reward value, generate a discount code, and apply it at checkout. Points are deducted once you redeem them.
Sara Gerdes: Our referral program is one of the fastest ways to earn rewards. For every firefighter or department you refer who places an order over $100, you both earn store credit and points. It’s automatic and handled through email.
Sara Gerdes: If you’re paying with a purchase order or Net 30 terms, points will appear once the order is marked paid in our system. That’s automatic — you won’t lose points.
Sara Gerdes: If you ever have questions, you can call or chat with us. It’s not a bot — it’s a real person, usually Aaron, sitting right next to me.
Sara Gerdes: Bravest Rewards is built to help departments stretch budgets, help volunteers gear up without breaking the bank, and reward firefighters for the gear they already trust. Log in, check your dashboard, and make your next order work harder for you.
